Camera verification (including personalized document matching) has become common throughout the print, mail, & packaging industries. Older used mailing equipment will be updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the capability to match mail, or it's very easy procedures to upgrade the unit.
The move towards computerized verification originates from two major trends within the marketplace:
1 - An increased regulatory climate. More government regulations require companies to take into account all documents or mailing pieces that tell you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased focus on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a certain audience. Such printed documents tend to be more expensive to make and additionally they include more personalized information. This trend causes it to be important to be sure each prospect receives the best material and that some type of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was once a costly endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the job running during your mailing equipment and binding machines.
The absolute most traditional method of verification is ensuring that all customer statements have successfully exited an envelope inserter 먹튀검증커뮤니티. This can be a simple matter of reading a constant number or decoding a personalized Intelligent Mail Barcode or IMB by way of a window envelope, and "checking off" each document that leaves the machine. If a report is removed or if there is a "double-feed", the report will show the missing document ahead of the mailing is complete.
Other traditional examples include ensuring that two variable documents match one another within an envelope, matching a personalized document to the pre-printed address externally of an envelope, or matching bank cards or gift cards to personalized carriers.
But camera verification systems may now do so much more. Newer trends for output verification include:
Checking to be sure you can find no blank documents. This could happen during the printing process, but a camera can detect an empty sheet on folding equipment and other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, imagine if they place a handful of pages upside-down or backwards? A camera system can detect this and stop a folder or some other piece of finishing equipment.
Read-Write & Track. If you have a personalized document, page, or signature, and it's to complement an outer document that is also personalized, it's much simpler to print the exterior material "on the fly" in place of pre-printing and matching.
These are only the end of the iceberg. Camera verification has changed into a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the capability is readily available. What's more, the purchase price for such camera verification equipment has drop substantially previously years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
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